Montreal-based retailer Garage is facing backlash following a controversial social media rebrand that has sparked accusations of oversexualization and concerns over its impact on young shoppers.
The company recently wiped its social media pages clean and launched a new denim campaign featuring women modeling jeans while undressing. Critics argue the campaign lacks size inclusivity and may be inappropriate for younger consumers.
Comments on Garage’s posts have been overwhelmingly negative, with many calling for an end to the rebrand. While the average age of Garage shoppers remains unclear, feedback suggests the campaign may not resonate well with younger customers.
In response to the criticism, Garage has defended the campaign, stating it is intended for women in their mid-20s and asserts that it is empowering.
Regardless of who they want it to be for, it won’t stop young girls from entering their stores or looking at their social media will it?
