The Toronto Maple Leafs have announced Oreo as their new helmet sponsor, showcasing a playful twist on “true love”—specifically, a love for cookies and cream. The team revealed the partnership through a creative campaign that involved removing the letter “O” from their branding and practice facility, leading fans to wonder about the missing letters.
The Oreo logo will make its on-ice debut this Sunday when the Leafs kick off their 2024-25 pre-season against the Ottawa Senators at Scotiabank Arena.
Oreo replaces Pizza Pizza, the team’s helmet sponsor from last season, while social media platform TikTok previously held the sponsorship during the 2021-22 season.
