In honour of their 75th season, the Elks will don a third jersey—called the Icon jersey—in 2024. This will be the first time in a decade that the Elks have had a third jersey.
“With this season being our Club’s 75th, we wanted to give fans a design that drew on our rich tradition, but wasn’t afraid to bring something fresh to our on-field look,” said Evan Daum, Elks Vice President of Marketing and Fan Engagement.
“There’s a great deal of pride in what our Club has meant to Edmonton and Northern Alberta since 1949. This jersey represents the icons who came before us, and the bright future pro football has in our community.”
The jersey is a clear representation of Edmonton and Northern Alberta, with several elements synonymous with the region.
Edmonton is proudly displayed in the new logo and across the chest, while nods to Alberta’s rich energy tradition are present in the shoulder logo. The new shield is a modern take on the Club’s first logo, and represents the region’s energy sector, and the link between the team’s history and its future.
The Icon jersey will make its on-field debut when they host the Saskatchewan Roughriders on June 8 at 2pm. Tickets are available at goelks.com.
